MEET PARDIS MAHDAVI
BYOND was built on a simple conviction: the brands people remember are the ones with a story worth repeating. Pardis founded the agency to tell those stories with intention, and to place them in front of the editors, creators and communities that shape culture.
THE FOUNDER
Pardis Mahdavi never had to search for her calling. Long before she built an agency of her own, she knew public relations was where she belonged. She shaped her studies around it, completing a double degree in Public Communications with majors in Public Relations and Social Media at the University of Technology Sydney.
She went on to build her career agency side in Sydney, gaining experience across fashion, beauty, food and beverage, and travel and tourism. Her work spanned a roster that included beauty names ghd, Ole Henriksen, VEGAMOUR and Coco & Eve, fashion and activewear brands such as ASICS, Sportscraft and Lululemon, and hospitality and travel through Crown Sydney, Crown Melbourne and Falcon Air.
Moving between categories sharpened her perspective. Every audience discovers, shops and travels differently, and she learned to find the story that matters to each one, whether it lives in a product launch, a dining room or a destination. Across media campaigns, creator partnerships and events, she developed an instinct for what makes an editor take notice and a community start talking.
BYOND is the culmination of that experience. Created for beauty, fashion, lifestyle and food and beverage brands, the agency is built on the relationships and judgement Pardis has developed across her career. She leads every account personally, supported by a close team of specialists, so each brand receives senior thinking at every stage.
“Being seen is only the beginning. The real work is creating the kind of presence a brand carries with it, long after the moment has passed.”
Pardis Mahdavi, Founder
THE BYOND APPROACH
Considered, never crowded
We partner with a select number of brands at any one time. It keeps our thinking sharp, our attention undivided, and ensures every client is treated as a priority rather than a portfolio.
Relationships that open doors
At BYOND, relationships are the work. The trust we share with editors, journalists and creators has been built one considered pitch and one honoured promise at a time, and we bring that same care to the brands we represent, acting as an extension of your team and investing in your ambitions as if they were our own.
Results with substance
Before any campaign begins, we agree on the KPIs that matter most to your brand, whether that's coverage in key titles, creator reach or growth in the right audiences. Every step is then shaped around achieving them, so success is defined together from the start and progress is always measured against the goals you set.